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Georgios Chasiotis

Georgios Chasiotis

Managing Director , MINUTTIA

Georgios Chasiotis is the Managing Director of MINUTTIA, a Content & SEO agency that helps SaaS and tech companies drive organic growth. Georgios has been mentioned in or written for sites and publications like Foundr, G2, OpenView, CoSchedule, SERPstat GrowthMentor, and HackerNoon. In his free time, he reads psychology and tries to understand the “why” behind human behavior.
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19 ноября Зал 2 17:00-19:00

The Importance of Content Audit in Organic Search Performance

Западное SEO

  • A content audit can help us evaluate the performance of our content pages and take actions that will allow us to improve our site's organic performance. In this presentation, we'll break down the steps of performing a content audit by collecting and analyzing performance data for each content page that's part of our crawlable site architecture. More specifically, we'll discuss:
  • Why it is important to conduct a content audit
  • An overview of the process we're using when conducting content audits
  • What data we need to perform the audit
  • What are the criteria we're setting to evaluate our content pages
  • What are the actions we take for each page
  • How we prioritize these actions to achieve better performance
  • What to pay attention to
  • What resources/tools we need to perform a content audit